My musings
random thoughts about the media and advertising industry
My musings
About me
My Experience
For the past 15 years, I have been working in the Digital Media space across Search and Social. My current role as the EVP of Paid Social at Jellyfish, I am responsible for the overall Social strategy, existing client growth, new business opportunities, and platform innovation and adoption.
I have extensive global digital experience from all the major holding companies where I developed the strategic go-to-market vision for the Paid Search & Social departments, with a heavy focus on creating a Paid Social footprint.
You can find my POVs across numerous publications discussing the future of Social Media as well as specific topics pertaining to e-commerce and Retail.
The Backstory of This Site
Years ago when I worked on Bayer, the VP of Marketing would send out emails on Fridays which would consist of his random musings. I've always felt that was a great way to spark conversation and have been doing so with my teams for the last several years.